In a world where digital marketing is constantly evolving, email acquisition is a vital component of any company’s strategy. Unlike social media posts or sponsored search ads that don’t always reach the right audience, the customer data collected from email marketing campaigns is more relevant and accurate. That’s why marketers need to be creative in how they acquire new customers to maintain an active list and avoid list churn.
It used to be that you could slap up a free ebook and rake in the emails like nobody’s business, but times are changing. According to ProfitWell, the average content marketing piece is creating lead velocity for 55% less time than it did five years ago. Plus, it’s getting harder to reach audiences online as platforms are reducing the amount of traffic they send out to websites like yours.
The good news is that there are still a ton of great ways to grow your email list and reach the right audiences. We’ve put together a list of 12 effective call time list ai strategies for acquiring new email subscribers and growing your business in the process.
1. Build Drip Campaigns
One of the best ways to engage with current customers and drive them to your website is by setting up drip campaigns that automatically re-engage them when they stop opening or clicking your emails. This is a great way to help keep your brand top of mind and encourages customers to make a purchase.
2. Use Facebook Lead Ads
Facebook’s Lead Ads are an effective tool for capturing new customer information, including their email address, in a targeted and engaging format. These ads allow you to create custom messages for specific groups of people, making them an ideal way to get your content in front of the right audience. Discover more facts about fundraising at https://www.dictionary.com/browse/charity.
3. Use PPC Advertising
Investing in paid advertising is a great way to target prospective customers who are already interested in your product. By targeting the exact keywords and locations that your customers are searching for, you can deliver a targeted message to the perfect audience at exactly the right time.
4. Create a Fun and Exciting Landing Page
Your landing page is the first place a potential subscriber sees your email offer, so it’s important to keep it attractive and engaging. This means having a clear call-to-action that makes it easy for your visitors to sign up. It also helps to have a clear idea of what your email content will be before you ask people to sign up.
5. Offer a Deal
A compelling offer can be a great incentive to get a prospective customer to sign up for your email list. For example, offering a discount on their first order or free shipping can encourage them to do so. The key is to find a unique offer that is appealing to your customers and will stand out from the competition.
While the email list campaign strategies above can be effective on their own, it’s best to use a mix of tactics in combination with each other in order to maximize the impact of your campaign. So, don’t be afraid to experiment and try a few of the methods we’ve suggested to see what works best for your business.